Leixinyi Li (Sinyi/ Diaodiao)

Animation director, Illustrator Designer

Wuhan, Hubei, China London, UK

Leixinyi Li (Sinyi/ diao), born on 18 August 2002 in Wuhan, Hubei, China, is a multifaceted artist, animator, illustrator, and designer. Her artistic practice is distinguished by experimental 2D animations and music animations that often delve into social issues, personal emotions, and themes related to her hometown and family. Through her work, she strives to create a deep resonance with her audience, offering them insights into the contemporary era and the unique charm of Eastern culture.

Leixinyi began her formal art education at the Hubei Institute of Fine Arts (HIFA) in 2019, where she graduated from the School of Animation and Digital Arts in June 2023 with a focus on animation. In the same year, she was accepted into the Royal College of Art (RCA) in the United Kingdom. She completed her postgraduate studies in animation at RCA in 2024.

Currently residing in the UK, Leixinyi continues to develop her craft, blending her technical expertise with her cultural heritage to produce compelling and thought-provoking animations that connect with viewers on a profound level.

PROJECTS

2024
2D Experimental Animation: 22nd Aug 2023 the frist time I left my cat
Presented the work in a public BBC screen.
2D Experimental Animation: No place to go Just us Look at ourselves

2023
2D Stop-Motion Animation: In Your Own Way

Led a team of three, shouldering key responsibilities in scriptwriting, pre-production art, and prop fabrication.
Played a pivotal role in introducing a flat collage approach, leading to a notable breakthrough.

Experimental Animation: Modern Medicine

Crafted all elements independently, including scriptwriting, storyboarding, character design, voice acting, and music composition.
Integrated social issues and real-life themes into the artwork for the first time.
Presented the work in a public setting, taking into account the audience's perception and opting for a black-and-white color scheme as a creative challenge.

Animation Interaction: The Sun

Developed all elements independently.
Acquired painting techniques from peers with diverse expertise, including traditional Chinese ink painting.
Integrated interactivity and animation into the exhibition space, successfully meeting the challenge.

Stop-Motion Character Animation: Alley Cat's Gourmet Journey

Designed all elements independently and Integrated elements from my hometown's distinctive environment and cuisine into the artwork for the first time.
Made a breakthrough in crafting clay characters and incorporating live-action backgrounds.

Music Animation: Green

Handled all aspects of the production independently, with the exception of background music.
Engaged in hands-on research on liquid deformation and flat transitions.

Experimental Animation: 19th SEP–23rd OCT

2022
Game Worldview: Color The World

Included in the portfolio.
Created art illustrations for scenes, characters, maps, backstory, worldview, and plot.

Experimental Animation: Memory
Animation (Team Leader): Red Scarf
3D Advertisement Film: HBN Visible Anti-Aging

2021
Math Animation: Angle

2020
Character Animation: The Private Life of Cat
Advertisement Film: Yunnan Bai Yao

AWARDS

2023

Winner, Eastern Europe Film Festival
Finalist, New York International Film Award
Winner, Los Angeles Film Awards
Winner, Rome International Movie Awards
Honorable Mention, London Greek Film Festival
Officially Selected, 41st World Film Carnival Singapore
Selected Nominee, Monthly Film Festival
Selected, Manchester International Film Festival
Selected, Denver Monthly Film Awards

2022

The Merit Award, China Competition of Creative Packaging Design
The Third Prize, China Competition of Creative Packaging Design
The First Prize, 14th National Advertising Art Design Competition for College Students, Hubei Division

Li Leixinyi Info

Li Leixinyi
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