Li Leixinyi                          
Info



Leixinyi Li  (Sinyi/ Diaodiao)



Animation director,  Illustrator Designer

Wuhan, Hubei, China London, UK

Leixinyi Li (Sinyi/ diao), born on 18 August 2002 in Wuhan, Hubei, China, is a multifaceted artist, animator, illustrator, and designer. Her artistic practice is distinguished by experimental 2D animations and music animations that often delve into social issues, personal emotions, and themes related to her hometown and family. Through her work, she strives to create a deep resonance with her audience, offering them insights into the contemporary era and the unique charm of Eastern culture.

Leixinyi began her formal art education at the Hubei Institute of Fine Arts (HIFA) in 2019, where she graduated from the School of Animation and Digital Arts in June 2023 with a focus on animation. In the same year, she was accepted into the Royal College of Art (RCA) in the United Kingdom. She completed her postgraduate studies in animation at RCA in 2024.

Currently residing in the UK, Leixinyi continues to develop her craft, blending her technical expertise with her cultural heritage to produce compelling and thought-provoking animations that connect with viewers on a profound level.




PROJECTS                                                              

2024                                                      
2D Experimental Animation: 22nd  Aug 2023 the frist time I left my cat                                                                                                          
  • Presented the work in a public BBC screen.
2D Experimental Animation: No place to go Just us Look at ourselves  
 

2023
2D Stop-Motion Animation: In Your Own Way                                                                                                                                                                
  • Led a team of three, shouldering key responsibilities in scriptwriting, pre-production art, and prop fabrication.
  • Played a pivotal role in introducing a flat collage approach, leading to a notable breakthrough.
Experimental Animation: Modern Medicine                                                                                                                                                                    
  • Crafted all elements independently, including scriptwriting, storyboarding, character design, voice acting, and music composition.
  • Integrated social issues and real-life themes into the artwork for the first time.
  • Presented the work in a public setting, taking into account the audience's perception and opting for a black-and-white color scheme as a creative challenge.
Animation Interaction: The Sun                                                                                                                                                                                              
  • Developed all elements independently.
  • Acquired painting techniques from peers with diverse expertise, including traditional Chinese ink painting.
  • Integrated interactivity and animation into the exhibition space, successfully meeting the challenge.
Stop-Motion Character Animation: Alley Cat's Gourmet Journey                                                                                                                        
  • Designed all elements independently and Integrated elements from my hometown's distinctive environment and cuisine into the artwork for the first time. 
  • Made a breakthrough in crafting clay characters and incorporating live-action backgrounds.
Music Animation: Green                                                                                                                                                                                                              
  • Handled all aspects of the production independently, with the exception of background music.
  • Engaged in hands-on research on liquid deformation and flat transitions.
Experimental Animation: 19th SEP–23rd OCT

2022
Game Worldview: Color The World
  • Included in the portfolio. 
  • Created art illustrations for scenes, characters, maps, backstory, worldview, and plot.
Experimental Animation: Memory                                                                                                                                                                           
Animation (Team Leader): Red Scarf                                                                                                                                                                      
3D Advertisement Film: HBN Visible Anti-Aging                                                                                                                                               

2021
Math Animation: Angle                                                                                                                                                                                                

2020
Character Animation: The Private Life of Cat                                                                                                                                                      
Advertisement Film: Yunnan Bai Yao                                                                                                                                                                       



AWARDS                                                                

2023

2022
  • The Merit Award, China Competition of Creative Packaging Design
  • The Third Prize, China Competition of Creative Packaging Design
  • The First Prize, 14th National Advertising Art Design Competition for College Students, Hubei Division


SKILLS                                                                

Professional: Photoshop | Premiere | Procreate | Dragonframe5 | SAI | Medly
Basic Operation: After Effects | CSP | Maya | Toon Boom Harmony | Garage Band | UE5


HOBBIES                                                                

Animation | Cartoon | Games | Illustrations | Woodcut Printmaking | Jewelry | Manga | Novels | Classical Music | Rock and Roll | Exotic Cultures | Marine Creatures




CONTACT ME                                                                
Email: leixinyi@outlook.com
Instagram: puludiaodiaollxy